Leadership Team

Empowering Tomorrow's Leaders Today: Inspiring Growth, Driving Change

Arshad Nizam Shawl

Director & Founder

Having co-founded Alliance 30 years ago, the sole aim since inception, has been to drive it to a leadership position in the Media AOR and Sports Marketing domain. Have been successful in building Alliance through some path breaking work across clients.

Translating my vision to practice, have partnered with small clients to grow them into successful profitable units, which has catapulted Alliance in the next phase of growth.

Along with the focus on media AOR function, have been instrumental in revolutionizing how Sports sponsorships are conceptualized, bought and translated in action, on both live and non-live Cricket.

Some of the firsts to my credit- from exploring non live cricket to build brands, to sponsoring IPL jerseys to branding & owning studio shows across sports channels, all have been instrumental in the way sports is now envisioned in the Indian Media Landscape.

For the past seven years, I’ve been the Chairman for various committees – contributing my expertise to the Media, Sports and Kashmir committees at the PHD Chambers of Commerce.

Along with this, i am a co-owner of an I league Football team – Real Kashmir.

Founded on Strong, Young and Motivated Team

Team of 50+ employees operating out of Delhi Office
V. Narayanan
V. Narayanan

CEO

Anopama Mehrotra
Anopama Mehrotra

Business Head

Alka Sophia
Alka Sophia

Business Director

Nikhil Gupta
Nikhil Gupta

Senior Business Director

Gaurav Bhardwaj
Gaurav Bhardwaj

Business Director Sports Acquisition

Zubair Bhat
Zubair Bhat

Business Director

Imran Majid
Imran Majid

Business Director Buying

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