Discover comprehensive media solutions encompassing Planning, Creative, Buying, and Implementation.
Benefit from our in-house expertise, ensuring seamless coordination and superior results for every campaign.
Brand Strategy / Market Planning
Evaluate, analyze and derive the brand strategy basis brand’s position, life stage, competitive matrix for developing holistic thinking & challenges faced in the market. Basis the constraints, we derive key strategic advantages, which brand can take forward for the year. We then, take it forward in media to Identify the right mix and proportion of touch points for audience interactions to develop an entire communication framework.
This helps the brand in achieving its objectives keeping in mind the business lineage & market interactions, and provides a seamless communication to the consumer.
Media Planning
We locate the right media platforms for a client’s brand. Thereby, using the best combination of media to achieve the marketing campaign objectives.
We plan campaigns to build our clients reach to the desired audiences with least amount of wastage.
We plan campaigns to build our clients reach to the desired audiences with least amount of wastage.
Media Buying & Implementation
Alliance negotiates the best possible price with media owners across media TV, Print, Radio, Magazines, Website owners for the space or airtime.
Because of our unique buying model, we are able to buy media at an incredibly competitive price and are always looking for innovative ways to reduce costs further and increase the effectiveness of advertising.
Because of our unique buying model, we are able to buy media at an incredibly competitive price and are always looking for innovative ways to reduce costs further and increase the effectiveness of advertising.
Digital Planning
We build our brands with the full-fledged Campaign Planning, Online Media Planning, Buying, Implementation, Creative Management, Analysis & Search Engine Marketing / Optimization.
Sports Planning
Alliance Sports planning division creates sponsorship strategies to solve business and marketing challenges. We see a client’s sponsorship strategy as an important part of its overall media strategy in order to ensure a fully optimized media investment return.
We are one of the largest buyers of Cricket in the country and our sponsorship strategy over the years have worked very well for some of the key clients like Kent RO Studio Show branding and we command the first right to refusal for any brand buying this property.
We see sponsorship as an agent for change and differentiation to the brand’s overall imagery.
We are one of the largest buyers of Cricket in the country and our sponsorship strategy over the years have worked very well for some of the key clients like Kent RO Studio Show branding and we command the first right to refusal for any brand buying this property.
We see sponsorship as an agent for change and differentiation to the brand’s overall imagery.
Creative & Production
We build our clients with the production of creatives after carefully understanding the objectives and the challenges of the brand.
We are into the production of TV, Radio, Print, Digital Creatives for some of the brands that we handle.
We are into the production of TV, Radio, Print, Digital Creatives for some of the brands that we handle.
