Voice Search and AI Assistants: What Indian Brands Need to Optimise For in 2026

by Alliance Team | Jul 22, 2026 | Brand Strategy, Data Analytics, Digital Planning, Media Planning

The Indian Voice Search Reality in 2026AI Assistants: A Different and Rapidly Maturing PhenomenonWhat Voice Search Queries Look Like in India — and Why It Matters for OptimisationWhat to Optimise For: The Practical FrameworkLocal SEO and Google Business...

How AI Is Changing Media Planning in India — and What It Still Cannot Do

by Alliance Team | Jul 13, 2026 | Brand Strategy, Data Analytics, Digital Planning, Media Planning

What AI Is Actually Doing in Media Planning Right NowProgrammatic Buying Has Become AI-NativeAudience Intelligence Has Become Dramatically More SophisticatedCreative Testing and Optimisation Has Accelerated SubstantiallyAttribution and Measurement Are ImprovingMedia...

Influencer Marketing in India: How to Use It Strategically Rather Than Tactically

by Alliance Team | Jun 24, 2026 | Digital Marketing, Digital Planning, Market Planning, Media Implementation, Media Planning

The Indian Influencer Landscape in 2026: What Has Actually ChangedWhy Tactical Influencer Marketing Fails at ScaleWhat Strategic Influencer Marketing Actually Looks LikeStarting with brand architecture, not a talent listLong-term creator partnerships over campaign...

OTT Advertising in India: What Works, What Is Hype, and How to Plan It Properly

by Alliance Team | Jun 3, 2026 | Brand Strategy, Digital Marketing, Digital Planning, Market Planning, Media Buying, Media Implementation, Media Planning

The Rise of OTT Advertising in IndiaWhy Advertisers Are Investing in OTT1. Better Audience Targeting2. Growing Regional Reach3. Premium Viewing Environment4. Connected TV Growth1. Audience-Led Planning2. Contextual Content Alignment3. Connected TV Campaigns4....

Print Is Not Dead — It Is Misunderstood: The Case for Newspaper Advertising in India in 2026

by Alliance Team | May 21, 2026 | Media Buying, Media Implementation, Media Planning

The Narrative Versus the NumbersWho Actually Reads Newspapers in India — And Why It MattersThe regional language trust premiumWhat Newspaper Advertising Does Better Than DigitalHigh-information advertisingAnnounced events and time-sensitive communicationReaching the...

Why Indian E-Commerce Brands Need Television More Than They Think

by Alliance Team | May 12, 2026 | Brand Strategy, Digital Marketing, Digital Planning, Market Planning, Media Buying, Media Planning

The Performance Marketing Ceiling — And Why Every E-Commerce Brand Hits ItThe rising cost of performance marketing in IndiaThe new customer acquisition problemWhat Television Actually Does That Digital CannotReach that no digital channel matchesPassive reach — finding...