by Alliance Team | May 12, 2026 | Brand Strategy, Digital Marketing, Digital Planning, Market Planning, Media Buying, Media Planning
The Performance Marketing Ceiling — And Why Every E-Commerce Brand Hits ItThe rising cost of performance marketing in IndiaThe new customer acquisition problemWhat Television Actually Does That Digital CannotReach that no digital channel matchesPassive reach — finding...
by Alliance Team | Apr 22, 2026 | Data Analytics, Digital Planning, Media Buying, Media Planning
The Number Nobody Talks About Openly There is a number that makes most marketing heads uncomfortable when they hear it. Research consistently suggests that between 20% and 40% of a typical media budget is wasted — spent reaching people who will never buy the product,...
by Alliance Team | Feb 10, 2026 | Media Buying, Media Planning
Media buying is no longer about who can buy the most impressions at the lowest cost.By 2026, it’s becoming something far more strategic, data-driven, and accountable. As consumer behaviour fragments across platforms, privacy tightens, and AI reshapes decision-making,...
