by Alliance Team | Apr 22, 2026 | Data Analytics, Digital Planning, Media Buying, Media Planning
The Number Nobody Talks About Openly There is a number that makes most marketing heads uncomfortable when they hear it. Research consistently suggests that between 20% and 40% of a typical media budget is wasted — spent reaching people who will never buy the product,...
by Alliance Team | Feb 10, 2026 | Media Buying, Media Planning
Media buying is no longer about who can buy the most impressions at the lowest cost.By 2026, it’s becoming something far more strategic, data-driven, and accountable. As consumer behaviour fragments across platforms, privacy tightens, and AI reshapes decision-making,...
