by Alliance Team | May 11, 2024 | Brand Strategy, Sports Activation, Sports Planning
New Delhi: Gearing up for the 11th edition of the Indian Premier League (IPL), Kings XI Punjab (KXIP) on Tuesday unveiled the official jersey for this season. The jersey was launched in a joint press conference with title sponsor,...
by Alliance Team | May 11, 2024 | Sports Activation, Sports Planning
Kent RO Systems chairman Mahesh Gupta feels that cricket being the most powerful medium in India, and IPL its most spectacular vehicle, the partnership will certainly help the brand to connect with sports lovers, not just in India but also in other parts of the...
