Women’s Sports Sponsorship (WPL, Women’s Cricket): India’s Next Undervalued Property

by Alliance Team | Nov 4, 2026 | Digital Planning, Media Buying, Media Planning, Sports Activation, Sports Planning

A year that changed the conversationWhat changed is why brands show upLet’s talk about the audience, because it surprises peopleWhy we call it undervaluedThe window is open, but it won’t stay that wayWhat good sponsorship actually looks likeFive questions to ask...

How Sports Sponsorship Can Transform Brand Perception

by Alliance Team | Mar 27, 2026 | Market Planning, Media Planning, Sports Activation, Sports Planning

What Brand Perception Actually MeansWhy Sports Works Differently Than Conventional AdvertisingThe Indian Market: Why Cricket Is a Category of Its OwnReal Ways Sponsorship Shifts PerceptionWhat Most Brands Get WrongHow to Evaluate a Sports Sponsorship OpportunityThe...

Cricket and Branding: Why Sports Remains a High-Impact Channel in India

by Alliance Team | Dec 20, 2025 | Sports Activation, Sports Planning

Cricket Delivers What Most Media Channels Can’t: Collective AttentionEmotional Association Is Cricket’s Biggest Brand AssetTrust and Credibility Come Built InCricket Offers Scale Without Losing ImpactBeyond TV: Cricket Is Now a Multi-Platform EcosystemSponsorship...

Ashwin vows to be unpredictable in first stint as IPL captain

by Alliance Team | May 11, 2024 | Sports Activation, Sports Planning

Ravichandran Ashwin has vowed to be at his unpredictable best in his first stint as IPL captain – for Kings XI Punjab – in the upcoming edition of the Indian Premier League. The offspinner stated that he’s looking forward to the challenge and...

IPL 2018: Kings XI Punjab unveil jersey – The jersey was launched in a joint press conference with title sponsor, Kent RO Systems Ltd.

by Alliance Team | May 11, 2024 | Brand Strategy, Sports Activation, Sports Planning

New Delhi: Gearing up for the 11th edition of the Indian Premier League (IPL), Kings XI Punjab (KXIP) on Tuesday unveiled the official jersey for this season. The jersey was launched in a joint press conference with title sponsor,...

Kings XI Punjab signs Kent RO as title sponsor, to spend Rs 50 crore this IPL

by Alliance Team | May 11, 2024 | Sports Activation, Sports Planning

Kent RO Systems chairman Mahesh Gupta feels that cricket being the most powerful medium in India, and IPL its most spectacular vehicle, the partnership will certainly help the brand to connect with sports lovers, not just in India but also in other parts of the...