by Alliance Team | Mar 27, 2026 | Market Planning, Media Planning, Sports Activation, Sports Planning
What Brand Perception Actually MeansWhy Sports Works Differently Than Conventional AdvertisingThe Indian Market: Why Cricket Is a Category of Its OwnReal Ways Sponsorship Shifts PerceptionWhat Most Brands Get WrongHow to Evaluate a Sports Sponsorship OpportunityThe...
by Alliance Team | Dec 20, 2025 | Sports Activation, Sports Planning
Cricket Delivers What Most Media Channels Can’t: Collective AttentionEmotional Association Is Cricket’s Biggest Brand AssetTrust and Credibility Come Built InCricket Offers Scale Without Losing ImpactBeyond TV: Cricket Is Now a Multi-Platform EcosystemSponsorship...
by Alliance Team | May 11, 2024 | Sports Activation, Sports Planning
Ravichandran Ashwin has vowed to be at his unpredictable best in his first stint as IPL captain – for Kings XI Punjab – in the upcoming edition of the Indian Premier League. The offspinner stated that he’s looking forward to the challenge and...
by Alliance Team | May 11, 2024 | Brand Strategy, Sports Activation, Sports Planning
New Delhi: Gearing up for the 11th edition of the Indian Premier League (IPL), Kings XI Punjab (KXIP) on Tuesday unveiled the official jersey for this season. The jersey was launched in a joint press conference with title sponsor,...
by Alliance Team | May 11, 2024 | Sports Activation, Sports Planning
Kent RO Systems chairman Mahesh Gupta feels that cricket being the most powerful medium in India, and IPL its most spectacular vehicle, the partnership will certainly help the brand to connect with sports lovers, not just in India but also in other parts of the...
