by Alliance Team | Sep 11, 2026 | Brand Strategy, Digital Planning, Market Planning, Media Buying, Media Planning, Sports Planning
What Indian Brands Should EmbraceProgrammatic Buying and Real-Time Bidding OptimisationAI-Driven Audience Intelligence and Lookalike ModellingCreative Testing and Multivariate OptimisationAnomaly Detection and Real-Time Campaign MonitoringNatural Language Analytics...
by Alliance Team | May 5, 2026 | Brand Strategy, Data Analytics, Digital Planning, Market Planning, Media Planning, Sports Planning
The Shift That Already Happened — Whether Brands Noticed or NotWhat “Data-Driven” Actually Means — And What It Doesn’tWhat it meansWhat it doesn’t meanThe Cost of Running on Instinct in a Data-Rich MarketYou pay rates you do not need to payYou...
by Alliance Team | Mar 27, 2026 | Market Planning, Media Planning, Sports Activation, Sports Planning
What Brand Perception Actually MeansWhy Sports Works Differently Than Conventional AdvertisingThe Indian Market: Why Cricket Is a Category of Its OwnReal Ways Sponsorship Shifts PerceptionWhat Most Brands Get WrongHow to Evaluate a Sports Sponsorship OpportunityThe...
by Alliance Team | Dec 20, 2025 | Sports Activation, Sports Planning
Cricket Delivers What Most Media Channels Can’t: Collective AttentionEmotional Association Is Cricket’s Biggest Brand AssetTrust and Credibility Come Built InCricket Offers Scale Without Losing ImpactBeyond TV: Cricket Is Now a Multi-Platform EcosystemSponsorship...
by Alliance Team | May 11, 2024 | Sports Activation, Sports Planning
Ravichandran Ashwin has vowed to be at his unpredictable best in his first stint as IPL captain – for Kings XI Punjab – in the upcoming edition of the Indian Premier League. The offspinner stated that he’s looking forward to the challenge and...
by Alliance Team | May 11, 2024 | Brand Strategy, Sports Activation, Sports Planning
New Delhi: Gearing up for the 11th edition of the Indian Premier League (IPL), Kings XI Punjab (KXIP) on Tuesday unveiled the official jersey for this season. The jersey was launched in a joint press conference with title sponsor,...
