by Alliance Team | Nov 4, 2026 | Digital Planning, Media Buying, Media Planning, Sports Activation, Sports Planning
A year that changed the conversationWhat changed is why brands show upLet’s talk about the audience, because it surprises peopleWhy we call it undervaluedThe window is open, but it won’t stay that wayWhat good sponsorship actually looks likeFive questions to ask...
by Alliance Team | Sep 11, 2026 | Brand Strategy, Digital Planning, Market Planning, Media Buying, Media Planning, Sports Planning
What Indian Brands Should EmbraceProgrammatic Buying and Real-Time Bidding OptimisationAI-Driven Audience Intelligence and Lookalike ModellingCreative Testing and Multivariate OptimisationAnomaly Detection and Real-Time Campaign MonitoringNatural Language Analytics...
by Alliance Team | May 5, 2026 | Brand Strategy, Data Analytics, Digital Planning, Market Planning, Media Planning, Sports Planning
The Shift That Already Happened — Whether Brands Noticed or NotWhat “Data-Driven” Actually Means — And What It Doesn’tWhat it meansWhat it doesn’t meanThe Cost of Running on Instinct in a Data-Rich MarketYou pay rates you do not need to payYou...
by Alliance Team | Mar 27, 2026 | Market Planning, Media Planning, Sports Activation, Sports Planning
What Brand Perception Actually MeansWhy Sports Works Differently Than Conventional AdvertisingThe Indian Market: Why Cricket Is a Category of Its OwnReal Ways Sponsorship Shifts PerceptionWhat Most Brands Get WrongHow to Evaluate a Sports Sponsorship OpportunityThe...
by Alliance Team | Dec 20, 2025 | Sports Activation, Sports Planning
Cricket Delivers What Most Media Channels Can’t: Collective AttentionEmotional Association Is Cricket’s Biggest Brand AssetTrust and Credibility Come Built InCricket Offers Scale Without Losing ImpactBeyond TV: Cricket Is Now a Multi-Platform EcosystemSponsorship...
by Alliance Team | May 11, 2024 | Sports Activation, Sports Planning
Ravichandran Ashwin has vowed to be at his unpredictable best in his first stint as IPL captain – for Kings XI Punjab – in the upcoming edition of the Indian Premier League. The offspinner stated that he’s looking forward to the challenge and...
